With smartphones becoming an integral part of the lifestyle, businesses these days are making use of location based marketing to connect with customers in the most effective way.
Most businesses prefer using just one tool for location based marketing to keep their strategy simple, whereas others make use of different tools to attract customers from various aspects. Location based marketing involves different marketing techniques such as:
- Mobile apps that provide customers with information based on their location.
- Bluetooth marketing that permits data transfers within short distances.
- Using tools like GPS and geo-fencing to reach potential customers by sending them messages.
One of the most preferred ways for a successful location-based marketing is having a mobile-friendly website that has been optimized for local searches. This can be done by paying more attention on including geo-specific and industry-specific terms. Businesses can also include title tags and meta descriptions that are locally optimized. It is also important to optimize the social pages locally and get local reviews.
Virtual businesses often wonder how they can benefit from location-based marketing. This becomes possible when virtual businesses partner with a traditional business and offer the loyal customers of the traditional business with some complimentary products and services. This can encourage customers to do business with you.
A number of social media websites such as Foursquare and Facebook offer the facility of check-ins. This is a great method of word-of-mouth advertising as once a user has checked-in your business it is publicised to the friends of the users hence spreading a word about your business. The growing use of GPS is the key-driver in location-based marketing. It helps host a number of applications that businesses can make use of.
From the outlook of a marketer, location based marketing comes with a number of benefits.
- It helps capture the target customers effectively. If the customer is within the location of your business, he is more likely to visit your store in comparison to a store that is a bit farther.
- Sending advertisements within the real time can result in prompt response from the customers.
- Targeting promotional material electronically helps save on printing inventory.
- Location-based marketing results in increased ROI.
On one hand where a professional SEO for a website is important, it is equally vital that you keep your business updated with the latest technologies to attract customers. When you align your business with the latest e-commerce tools and techniques it means you are preparing in advance.
To learn more about bespoke location marking services in Dubai and the Middle East, contact us at: +971 (0)4 433 2673 or use our query form here.
